Cross-advertising combines with Atex
Stockholm, Sweden – September 24, 2018 – Atex announced the acquisition of “Cross-advertising” business from leading Nordic software and services company Tieto Corporation. Cross-advertising is a cloud-based solution that provides end-to-end multi-channel advertising management for news organizations.
Atex’s continued commitment to the news industry sets out a renewed advertising strategy with the acquisition of the “Cross-advertising” business. Atex aims to offer customers a modern and competitive advertising solution, for efficient multi-channel advertising.
“Cross-advertising” is a cloud-based solution that provides end-to-end multi-channel advertising management, covering the whole process from sales, CRM, booking to production and invoicing. The solution offers a streamlined advertising process, with management of complex/emerging products and service portfolios, helping news organizations to increase their revenues.
Atex CEO Anders Christiansen, was excited by the opportunities offered by the acquisition “Atex already has a strong SAAS solution for digital content management and multi-channel publishing and we want to complement our offering with a modern advertising product for current and new customers. With the addition of Cross-advertising to the Atex portfolio of products we are following the DNA of the company, deeply committed to the evolving needs of the news industry. The acquisition has been supported by our owner, Aquila, that initiated with the Atex acquisition a strategy to become a comprehensive provider of software solutions for the media industry.”
The Atex Enterprise advertising solution will continue to be supported, existing customers wishing to move to the new web-based platform will be offered a compelling upgrade path, Atex advise Enterprise customers to reach out to their local Atex representatives to discuss their options.
About Atex
Atex is a leading longest-serving provider of content management, advertising and commercial software for the global media industry. Atex solutions power some of the most prestigious, innovative and demanding media companies in 55 countries worldwide. The hallmark of the Atex product suite is our unique ability to manage all print, web, tablet and mobile channels for any media-rich enterprise. From hosted solutions to on-premise systems, Atex is the trusted partner to help build new revenue streams, reduce operating costs and strengthen brand equity. For more information: www.atex.com
About Aquila
Aquila backs category leaders across software. With global institutional reach throughout media, finance, government, real estate and education, Aquila exists to help software operators build lasting companies through permanent capital. Aquila is a wholly owned subsidiary of Constellation Software Inc. For more information: www.aquilasw.com
About Constellation Software Inc.
Constellation’s common shares are listed on the Toronto Stock Exchange under the symbol “CSU”. Constellation acquires, manages and builds vertical market software businesses. For more information: www.csisoftware.com
Contact:
Richard Hyun
Vice President, Corporate Development
rhyun@aquilasw.com